Honda teases its upcoming small SUV called the Honda Elevate, marking a strategic move to regain lost market share. Despite challenges posed by the BS6 norms and the impact of the COVID-19 outbreak, Honda recognizes the need for innovation and expansion in the ever-growing small SUV segment. By investing in new models and advanced technologies, Honda aims to rejuvenate its portfolio and captivate customers in the hottest segment of the country’s automotive industry.
While the specific dimensions and design elements of the forthcoming Honda Elevate SUV remain undisclosed, glimpses of the camouflaged vehicle provide some insights into its exterior aesthetics. Drawing inspiration from larger Honda SUVs such as the new CR-V, the Elevate is expected to exhibit certain design characteristics. Anticipated features include sleek LED headlights, complemented by LED daytime running lights (DRLs) and a sizeable chrome grille at the front. The rear of the SUV may showcase connected LED tail lights and a noticeable skid plate integrated into the bumper. These design cues contribute to the overall visual appeal and potential ruggedness of the Honda Elevate.
With the Honda Elevate, advanced driver assistance systems (ADAS) will take center stage during the development process, reflecting the current industry trend and emphasizing the brand’s commitment to safety. Expect stringent safety standards and a focus on integrating innovative ADAS technologies to enhance the driving experience.
While details regarding the powertrain and gearboxes have not been confirmed yet, Honda aims to position the Elevate as a formidable contender in the market, directly competing with popular models such as the Hyundai Creta, Grand Vitara, and Kia Seltos. By targeting this competitive segment, Honda aims to offer a compelling package with its small SUV.
In terms of pricing, the Honda Elevate is anticipated to start at around 11-12 lakh rupees, making it an attractive option for customers seeking a feature-packed and competitively priced small SUV in the Indian market.